Emily Jennett
Summary
Liquidstreams LLC created Pivotscan to give advanced traders free tools to track stocks and analyze market trends. The goal was to attract users and drive adoption of their paid mobile app.
I was responsible for designing this Watchlist page, ensuring it met traders’ needs and advanced the company’s growth strategy.
Impact
The Watchlist page led to a 35% increase in site visits. User testing confirmed that the feature reduced reliance on external tools.
Role - UX Design Intern
Timeline - May - July 2025 (2 Months)
Tools - Figma, Figjam, Windsurf, Cascade AI
Background
Liquidstreams’ growth strategy centered on building a strong user base to attract brokerage partnerships, positioning Pivotscan as a valuable platform for both traders and potential business collaborators. The watchlist feature was critical to this strategy, serving as a hook to engage users and encourage long-term adoption.
As the sole UX design intern, I had 8 weeks to complete the redesign of the Watchlist page. The tight timeline meant limited opportunities for iteration and no direct user testing. Instead, I relied heavily on stakeholder interviews and competitive analysis to infer user behaviors and guide design decisions.
Research
Through interviews with the founder, lead engineer, and active traders, I found that users struggled with a fragmented process for saving stocks, often juggling Notes apps, spreadsheets, and multiple platforms. A competitive analysis of TradingView, TrendSpider, and TC2000 showed that while they offered powerful analysis tools, their watchlists were either paywalled, overly complex, or cluttered.
This revealed an opportunity for Pivotscan to deliver a clean, free, and centralized watchlist, a feature that could attract traders, simplify their workflows, and drive adoption of the broader platform.
How might we...
Simplify the process of saving and tracking stocks so traders don’t need to juggle multiple tools?
Provide free value upfront to attract users while still creating a pathway to premium features on the mobile app?
Ideation
I sketched multiple layouts in FigJam to explore how traders could add, view, and organize stocks quickly. The focus was on simplicity and clarity, while leaving space for advanced features later.
Design
Solution
01 Simplifying stock tracking
I designed a table view where users can quickly add, remove, and reorder stocks. This reduced the need to juggle external apps, giving traders a single, reliable space to track activity.
02 Balancing power with approachability
The layout emphasized clarity and focus, with essential information surfaced upfront (price, change, volume). Notes features and trend indicators were placed in expandable areas, ensuring the interface remained approachable without sacrificing depth.
03 Providing free value upfront
The Watchlist was made accessible without a paywall, giving traders immediate value while naturally introducing them to the broader Liquidstreams LLC ecosystem. This poses as both a user benefit and a growth driver for Liquidstreams’ mobile app.
Reflection
The project was successful in creating a clear, intuitive watchlist that consolidated traders’ workflows and balanced simplicity with advanced functionality. The design aligned with business goals while providing a foundation for future features.
I learned how to ideate and prototype without direct user feedback, relying on stakeholder insights and competitive analysis, and how to work effectively within tight timelines and scope constraints.
With more time, I would conduct additional user testing and iterations to validate assumptions, refine edge cases, and explore advanced features that could further enhance the platform.